My strategy · 10 steps · written down
Ten steps, in order, never out of sequence, from pricing strategy on day one to qualified offer assessment at the table. This is what I hand you at the listing meeting.
"Luxury isn't just a price point, it's a level of service."
Most agents will tell you they have a marketing strategy. Fewer will show it to you. Fewer still will hand it to you in writing before you’ve signed anything.
I work from a written ten-step playbook for every instruction, same order, every house, no shortcuts. The steps below are exactly what I do, in the sequence I do them, with the third-party tools and partners I use. You’ll see this in the listing meeting; you can also take this page home as a PDF and read it again.
The reason I work this way is simple: the strategy is the product. Service, presentation and process are what make the difference between guide and achieved. The numbers below come from industry studies and from my own North West book.
The playbook
Every successful sale starts with a conversation. We take the time to understand your property, its unique features, your circumstances and your aspirations. This allows us to build a clear understanding of what matters most to you and establish the foundations for a successful sale.
We undertake a detailed assessment of your property, considering comparable sales, current market conditions, local demand and its individual appeal. Together, we establish a realistic and carefully considered asking price designed to attract the right buyers whilst protecting your property’s value.
First impressions matter. We provide advice on presentation, styling and preparing your home for photography and viewings. From highlighting architectural features to showcasing the lifestyle your property offers, we ensure it is presented to its full potential.
Exceptional properties deserve exceptional presentation. We arrange professional photography, cinematic video tours, aerial drone photography and footage where appropriate, together with detailed floor plans. Every element is designed to capture the character, setting and unique appeal of your home.
Your property receives a tailored marketing campaign designed to reach the widest possible audience of qualified buyers. This can include leading property portals, premium property platforms, social media campaigns, targeted digital marketing, email databases and carefully selected print marketing. We ensure your property is positioned in the right places to attract the right audience.
Every enquiry is handled professionally and promptly. We take the time to understand prospective buyers, their requirements and their position before arranging viewings. Each appointment is carefully managed to showcase your property, highlight its features and create the right impression.
Receiving an offer is just the beginning. We carefully assess every proposal, considering not only the price but also the buyer’s financial position, chain status, timescales and ability to proceed. Through experienced negotiation, we work to secure the strongest possible offer and the most suitable buyer for your circumstances.
Once an offer is accepted, we remain actively involved. We liaise with solicitors, buyers, mortgage brokers, surveyors and other parties, helping to coordinate the legal process, monitor searches, address enquiries and keep everyone moving towards exchange of contracts. You receive regular updates throughout.
As the transaction progresses, we maintain communication with all parties, helping to resolve outstanding issues and keep timescales on track. From exchange of contracts through to completion, we remain available to provide guidance, reassurance and support until the sale is successfully concluded.
Our relationship doesn’t end when the keys are handed over. We stay in touch, ensuring the final stages run smoothly and that you have someone available should you need any further assistance. We believe exceptional service is built on lasting relationships, not simply completed transactions.
